GM Marketing

Responsibilities

• Run performance campaigns including CPC and CPL through Google, Facebook, and Affiliates
• Generate high-quality leads to drive business growth
• Formulate and implement digital campaigns on a PAN India scale
• Oversee digital content creation and manage SEO and SMO
• Manage reputation on social media platforms such as Facebook, Glassdoor, and Mouthshut
• Design and implement PAN India ATL strategies including Outdoor, Print, Hoardings, Radio, and TV
• Develop and update promotional materials such as sales aids, brochures, posters, and signage
• Execute BTL campaigns and ensure branding material meets quality specifications
• Manage creative, digital, and PR agencies
• Monitor competitor activity and design appropriate strategic responses

Requirements

• MBA in Marketing, Advertising, or Mass Communication from a reputed institute
• 13 to 18 years of total work experience
• 14 to 18 years of hands-on experience handling core marketing activities
• Minimum 8 years of hands-on experience in running digital performance campaigns
• Strong understanding of aesthetics and creatives for print advertising
• Proven experience in releasing Radio and TV advertisements

About the Company

Frankfinn is a leading professional training institute providing specialized courses in the aviation and hospitality sectors.