Global Social Media Lead

About the Company

Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver to improve access to mobility while saving thousands of lives.

Responsibilities

• Lead the overarching global social media strategy and brand expression
• Serve as the lead across all social touchpoints and advise C-suite executives on narrative strategies
• Establish a data-driven analytics framework and predictive social listening
• Act as a creative catalyst for social-first content
• Design and oversee a 24/7 global community management and crisis mitigation framework
• Recruit, scale, and mentor a multi-disciplinary social media organization and manage agency partnerships

Requirements

• BA/BS degree in Marketing, Communications, Journalism, or related field
• At least 15 years of leadership experience in marketing and communications
• Experience managing global social content or enterprise-level social footprints
• Portfolio of award-winning social-first campaigns
• Proven success leading teams and managing global agency models
• Expert-level understanding of global social platforms (Instagram, Reddit, TikTok, YouTube, LinkedIn, Threads, X)
• Experience developing executive thought leadership programs and ghostwriting for C-suite leaders

Preferred Qualifications

• Experience in high-growth and highly regulated emerging technology sectors
• Experience adapting brand voice for international markets and cultural nuances
• Experience leading social response during high-visibility news cycles or corporate crises
• Experience embedding AI workflows and generative tools into social workflows
• Expert knowledge of Sprinklr, Sprout Social, or Brandwatch
• Understanding of how organic social and community building drive growth marketing and app downloads