Posted 3 days ago
Global Social Listening & Insights Manager
AB InBevGlobal Social Listening & Insights Manager
Requirements
Bachelor's degree in marketing, communications, or data analytics, Proficiency with Brandwatch, Emplifi, or CreatorIQ, Proficiency with Cision, TalkWalker, or Meltwater, Strong data interpretation and visualization skills, Minimum 7 years in social listening, digital analytics, or PR
Skills
Data Analytics
About the role
Responsibilities
- Monitor and track social media conversations to identify trends impacting global brands like Corona and Budweiser
- Synthesize social listening and digital analytics to deliver actionable insights for brand marketing activity
- Identify and report on cultural trends driving engagement across various social platforms
- Monitor alcohol category developments and shifts in consumer behavior alongside traditional insights teams
- Analyze and report on PR and earned media performance using media monitoring tools
- Collaborate cross-functionally with Strategy, Creative, and Brand teams to drive data-driven decisions
- Utilize data storytelling to communicate clear, concise learnings to key stakeholders and C-Suite executives
- Optimize the social listening and analytics tool suite and conduct regular competitive benchmarking
Requirements
- Minimum of 7 years of experience in social listening, digital analytics, PR, or related marketing/agency roles
- Bachelor's degree in marketing, communications, data analytics, or a related field
- Proficiency with social listening and management platforms (e.g., Brandwatch, Emplifi, CreatorIQ)
- Proficiency with traditional media and PR tracking tools (e.g., Cision, TalkWalker, Meltwater)
- Strong data interpretation and visualization skills
- Experience with advertising and creative campaign measurement
- Exceptional storytelling and presentation skills for high-level stakeholders
Benefits
- Competitive compensation package based on performance
- Total Rewards package including medical and dental coverage, fertility benefits, and 401k match
- Parental leave and paid time off
- Opportunities for continuous learning and professional development
- A diverse and inclusive work culture
About the Company
AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we are number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa.
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Get started — it's freeGlobal Social Listening & Insights Manager
AB InBev · New York
