
Posted 3 days ago
Global Social Lead
AB InBevGlobal Social Lead
Requirements
Bachelor's degree in marketing, advertising, or communications, Deep understanding of social media platforms, Experience managing integrated social strategies, Knowledge of agency functions, Ability to craft strategic creative briefs
Skills
Social mediaMarketingStrategy
About the role
Responsibilities
- Act as the primary strategic link between Global Brand teams and the in-house agency, draftLine
- Own the day-to-day stewardship of the social media ecosystem for major brands including Budweiser, Stella Artois, Corona, and Michelob Ultra
- Orchestrate cross-functional teams across Insights, Strategy, Creative, and Production to deliver high-quality, social-led work
- Lead social planning and delivery, including intake, resourcing, prioritization, and execution standards
- Translate brand objectives into clear, actionable social briefs in collaboration with the Social Strategy team
- Ensure brand consistency and maintain high standards of creative quality and relevance across all platforms
Requirements
- Bachelor’s degree in marketing, advertising, communications, or a related field
- Minimum of 7 years of experience in agency or in-house agency roles focused on social media or integrated marketing
- Deep understanding of social media platforms, channels, and industry best practices
- Proven experience managing the execution of integrated social strategies and large-scale campaigns
- Strong working knowledge of agency functions such as Insights, Strategy, Creative, Production, Media, and Measurement
- Ability to craft strategic creative briefs that align with brand business objectives
- Exceptional stakeholder leadership and communication skills to align cross-functional teams
Benefits
- Competitive compensation package based on performance and value
- Total Rewards package including medical and dental coverage, fertility benefits, and 401k match
- Parental leave and paid time off
- Opportunities for continuous learning and professional development
- A diverse and inclusive work culture
About the Company
AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we are number one or two in many of the world’s top beer markets across North America, Latin America, Europe, Asia, and Africa.
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Get started — it's freeGlobal Social Lead
AB InBev · New York
