Global Senior Marketing Manager

Responsibilities

• Own and manage the annual marketing calendar, aligning with health and wellness moments, product launches, and seasonal campaigns
• Partner with merchandising teams to translate category priorities into compelling marketing plans
• Collaborate with global channel teams (paid media, CRM, social, affiliates) and regional teams to ensure cohesive execution
• Lead integrated campaign planning across all digital channels to ensure consistent messaging and customer experience
• Act as the central point of coordination for cross-functional teams, managing timelines and deliverables
• Partner with Business Intelligence to monitor campaign performance and use data to optimize future initiatives
• Ensure all marketing initiatives align with brand standards and regulatory considerations in the health and wellness space

Requirements

• 10+ years of marketing experience, preferably within health & wellness e-commerce
• Proven experience managing integrated, multi-channel marketing campaigns in a fast-paced digital environment
• Strong ability to partner cross-functionally with merchandising, product, and regional teams
• Deep understanding of e-commerce marketing levers, including promotions and lifecycle marketing
• Exceptional communication and stakeholder management skills to influence global teams
• Data-driven mindset with experience using performance metrics to inform decisions
• Bachelor’s degree in Marketing, Business, Communications, or a related field

Preferred Qualifications

• MBA or advanced degree
• Familiarity with regulatory considerations and compliance in health and wellness marketing
• Proficiency with Google Workspace and Asana

Benefits

• Medical, dental, vision, and basic life insurance programs
• 401(k) plan eligibility
• Paid time off and paid sick leave
• Paid holidays
• Potential for Restricted Stock Units (RSUs) and annual bonuses based on performance

About the Company

iHerb is on a mission to make health and wellness accessible to all. As the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, we ship over 50,000 products from over 1,800 brands to customers in more than 180 countries.