Global Performance Marketing Manager

Responsibilities

• Own and scale paid acquisition across channels including LinkedIn, Meta, and Demandbase
• Lead media planning and global paid social budget allocation
• Architect campaigns in-platform and lead audience segmentation
• Define creative requirements and ad formats in collaboration with the demand generation team
• Own the testing framework for creative, audiences, and channels
• Manage the paid media agency partnership and oversee execution
• Deliver channel performance reporting and build robust attribution models
• Collaborate with Regional Demand Generation Managers on local market strategy

Requirements

• 3–4 years of paid media or performance marketing experience
• Experience in B2B FinTech, payments, or SaaS preferred
• Proven experience in sales-led GTM motions and ABM frameworks
• Hands-on expertise with paid media platforms and campaign architecture
• Strong analytical skills for interpreting performance data and running tests
• Experience managing agency relationships
• Proficiency with CRM, MAP, and ABM platforms

About the Company

GoCardless is a global bank payment company that helps over 100,000 businesses collect and send payments through direct debit, real-time payments, and open banking.