Global Head of Marketing

Responsibilities

• Design and execute marketing strategies to drive B2C growth, audience engagement, and brand awareness for Kings League USA.
• Build and lead a high-performing marketing team, fostering professional development and collaboration.
• Manage and optimize the marketing budget, tracking ROI and adjusting spend based on performance and market insights.
• Lead audience acquisition and engagement campaigns using deep insights into fan behavior and cultural trends.
• Plan and execute full-funnel marketing campaigns across digital, social, experiential, and traditional channels.
• Partner with e-commerce, merchandising, and licensing teams to drive product sales and seasonal promotions.
• Localize global brand positioning for the U.S. market through emotionally resonant storytelling.

Requirements

• 10+ years of B2C marketing experience.
• Proven experience in sports, entertainment, fashion, or youth culture.
• Experience working within European markets.
• Proficiency with marketing automation and e-commerce analytics tools including GA4, Shopify, and Klaviyo.
• Extensive experience managing paid media on Meta, Google, and TikTok ad platforms.
• Bachelor's degree in Marketing, Business, or Communications.

Preferred Qualifications

• Master's degree in a relevant field.
• Experience with influencer marketing and large-scale partnerships.
• Background in merchandising or licensing.

About the Company

Created and organized by Kosmos, the Kings League is a global phenomenon that has revolutionized football and sports. By combining a 7-a-side football league with teams chaired by the world's best streamers and content creators, we unite traditional sport with the latest trends in esports and digital communication. We are dedicated to reimagining the game and elevating entertainment to a new dimension.