Global Growth Marketing Specialist

Responsibilities

• Own the Trial Lifecycle by designing and optimizing full-funnel marketing strategies
• Segment trial users based on behavior to develop personalized activation campaigns
• Collaborate with content and product teams to create high-impact conversion content
• Design and execute A/B testing roadmaps for landing pages, signup flows, and pricing pages
• Develop trial extension strategies to maximize conversion for high-potential users
• Define conversion points for sales qualified leads and collaborate with Sales teams
• Own and report on KPIs including Trial Conversion Rate, CAC, and feature adoption
• Analyze quantitative and qualitative data to diagnose drop-off points and test growth hypotheses

Requirements

• 5+ years of experience in Growth Marketing or Demand Generation in B2B SaaS
• Proven track record of optimizing free trial or demo funnels
• Experience with Marketing Automation/CRM such as Marketo or Salesforce
• Proficiency with Product Analytics tools like Pendo, Amplitude, or Mixpanel
• Experience with A/B testing tools like Optimizely or VWO
• Experience with landing page tools like Hushly or Mutiny
• Experience with ad platforms including Google, Bing, 6Sense, or LinkedIn
• High proficiency in interpreting large data sets and web analytics (GA4, Tableau)

About the Company

SolarWinds is a people-first company dedicated to helping customers accelerate business transformation with simple, powerful, and secure solutions.