Global Director Retail Media Business Strategy and Development

Responsibilities

• Lead the transformation of the BEES retail media program into a scalable, high-performing platform.
• Influence auction design, dynamics, and pricing methodologies to ensure profitability and marketplace health.
• Define and launch new advertising products, including off-site media capabilities.
• Drive the development of scalable, privacy-compliant targeting, delivery, and measurement solutions.
• Partner with Product and Technology teams to develop a build-versus-partner roadmap for ad tech infrastructure.
• Establish data-driven measurement and forecasting frameworks for ongoing performance improvement.

Requirements

• Bachelor's degree in Business, Economics, Engineering, Computer Science, Mathematics, or a related field.
• 6+ years of experience in ad tech, retail media, or large-scale digital platforms in leadership roles.
• Proven success designing and optimizing real-time bidding (RTB) systems or yield algorithms.
• Deep understanding of programmatic ecosystems, including DSPs, SSPs, and exchanges.
• Experience with data platforms such as BigQuery, Snowflake, or Databricks.
• Strong ability to work cross-functionally in a global, matrixed organization.
• Fluency in English is required.

Preferred Qualifications

• MBA or advanced degree.
• Experience in B2B or marketplace environments.
• Conversational Spanish and/or Portuguese.
• Experience with major ad tech stacks like Google Ad Manager, The Trade Desk, or Criteo.

Benefits

• Competitive compensation package based on performance.
• Total Rewards package including medical and dental coverage, fertility benefits, and 401k match.
• Paid time off and parental leave.
• Opportunities for continuous learning and professional development.

About the Company

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. Through our Growth Group and the BEES B2B commerce platform, we leverage data and digital transformation to drive organic growth for retailers and partners across 29 countries.