Gerente de Mercadotecnia

Responsibilities

• Develop and implement communication strategies, marketing plans, and 360° campaigns to strengthen the positioning of Preferente Banking.
• Drive relationships with high-value clients through targeted marketing initiatives.
• Execute communication materials by leading both internal teams and external agencies.
• Develop, implement, and supervise content specifically designed for the Preferente and ASG segments.
• Generate new initiatives based on the evolving needs of the banking sector and its products.

Requirements

• Bachelor's degree (Licenciatura).
• Minimum of 3 years of professional experience.
• Strong knowledge of Marketing principles.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• English language proficiency.
• Experience in the banking sector is highly desirable.

About the Company

Grupo Financiero Banorte is a leading financial institution in Mexico, dedicated to driving national transformation and innovation. We value solidarity, innovation, respect, loyalty, and responsibility, striving to be the best team in the financial sector while fostering a culture of inclusion and equity.