
Posted 3 days ago
Gerente de Inovação Disruptiva & Plataforma VD
NaturaGerente de Inovação Disruptiva & Plataforma VD
Requirements
Digital platform management experience, Marketplace or ecosystem management, End-to-end innovation methodologies, Data and CRM expertise, AI application knowledge, Omnichannel models expertise
Skills
AICRM
About the role
Responsibilities
- Lead the disruption of Direct Sales by transforming the traditional channel into a Human-to-Human (H2H) platform across LATAM.
- Design the new H2H platform architecture, connecting buyers and sellers through value streams like gamification, matchmaking, and AI agents.
- Structure and operate a continuous innovation funnel for high-uncertainty initiatives, including AI Copilots and Marketplaces.
- Define the long-term vision for Direct Sales, redesigning beauty consultancy roles and developing new incentive models.
- Establish innovation governance and rituals across Latin America, connecting the external ecosystem to internal operations.
Requirements
- Solid experience in managing digital platforms, marketplaces, or complex ecosystems.
- Mastery of end-to-end innovation methodologies (Discovery → MVP → Scale).
- Strong expertise in data, CRM, and the practical application of AI in a business context.
- Deep understanding of omnichannel models and customer journey mapping.
- Analytical capacity for managing a portfolio of strategic initiatives.
- Ability to work with an "ambidextrous mindset," balancing current performance with future transformation.
Preferred Qualifications
- Previous experience with the Creator Economy, Social Commerce, or community management.
- Knowledge of gamified incentive models.
- Experience working within the Startup ecosystem or Corporate Venture Capital.
- Understanding of Gen Z behaviors and the influence economy.
About the Company
Natura is a leader in the Latin American beauty market, operating in 14 countries with a network of millions of consultants. We are committed to driving meaningful transformations through our "Bem-estar Bem" ecosystem, focusing on regenerative business practices and promoting well-being for all.
ScoutJobs Agent
Get matches like this delivered daily
Sign up free — we'll pull jobs that fit your CV from across the web and rank them for you.
Get started — it's freeGerente de Inovação Disruptiva & Plataforma VD
Natura · Sao Paulo
