GEO Content Specialist

Responsibilities

• Execute content-focused Generative Engine Optimization (GEO) strategies for Okta and Auth0
• Structure and optimize content to promote retrievability by LLMs using schema.org and JSON-LD
• Develop machine-parsable content blocks aligned with semantic density and AI answer formats
• Analyze GEO prompt data and competitor content to identify business opportunities
• Apply concepts such as vector embeddings, RAG, grounding, and citations to daily workflows
• Track and analyze SEO and GEO performance metrics to provide stakeholder recommendations
• Leverage AI tools to improve content analysis, editing, and production efficiency

Requirements

• 2+ years of professional experience in SEO and content strategy
• Understanding of how content is rewarded in LLMs and modern search ranking algorithms
• Familiarity with current GEO concepts and the role of LLMs in search
• Working knowledge of SEO platforms like SEMRush, Google Analytics, and Google Search Console
• Proficiency in data analysis and insights gathering
• Experience using HTML or enterprise-level systems like Salesforce Experience Builder

Preferred Qualifications

• Background in Identity and Access Management (IAM), B2B marketing, SaaS, or cybersecurity
• Experience in post-Sales roles

About the Company

Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era of identity and automation.