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Burberry
Posted 10 hours ago

Generative Search Manager

BurberryGenerative Search Manager
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Requirements

5+ years in SEO or digital growth, Strong ecommerce experience, Deep understanding of technical SEO, Knowledge of SGE and LLMs, Proficiency with Search Console, Screaming Frog, Ahrefs, or SEMrush, Experience with international markets, Team management experience

Skills

SEOE-commerce

About the role

Responsibilities

  • Own and evolve the global SEO and Generative Search strategy to drive organic visibility and commercial performance.
  • Define best-practice frameworks for technical SEO, content optimization, structured data, and AI-readiness.
  • Drive the integration of agentic commerce and generative search best practices into brand storytelling and editorial approaches.
  • Establish clear KPIs linking SEO and Generative Search performance to revenue, traffic, and omnichannel outcomes.
  • Partner with IT, Digital, Content, and Media teams to improve site architecture and embed SEO into the wider media ecosystem.
  • Lead and coordinate external SEO, content, and local search agencies.
  • Line manage an SEO Specialist to support team development and capability.
  • Implement agentic and AI-driven workflows to automate repetitive processes and increase output quality.
  • Oversee local SEO strategy, including store visibility and optimization across third-party platforms.

Requirements

  • 5+ years of experience in SEO, organic search, or digital growth (brand or agency).
  • Strong ecommerce experience is essential, including driving growth for category and product pages.
  • Deep understanding of technical SEO and emerging generative/AI-driven search (SGE, LLMs, answer engines).
  • Proficiency with SEO tools such as Search Console, Screaming Frog, Ahrefs, or SEMrush.
  • Proven ability to measure impact through traffic quality, revenue, and conversion.
  • Experience with international markets (EMEA, US, or APAC) is preferred.
  • Strong stakeholder management skills with the ability to translate technical complexity into executive narratives.
  • Proven team management experience, including leading specialists and developing talent.

About the Company

Burberry is a purposeful, values-driven luxury brand that believes creativity opens spaces. Since its founding in 1856, Burberry has aimed to unlock the power of imagination to push boundaries and open new possibilities for its people, customers, and communities.

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Generative Search Manager

Burberry · London

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