GCC Marketing Sr. Lead

Responsibilities

• Serve as the regional guardian of the WHOOP brand across the GCC, ensuring consistency and cultural relevance.
• Develop and own the Country Brand Plan to drive brand awareness and long-term growth.
• Act as a market expert by leveraging insights on consumer behavior and the competitive landscape.
• Lead cross-functional alignment across PR, creators, partnerships, media, and experiential teams.
• Localize global campaigns and lead region-specific activations and partnerships.
• Build relationships with key partners, government stakeholders, and fitness communities.
• Track and analyze performance metrics to translate insights into actionable recommendations.
• Partner with commercial and retail teams to support regional acquisition and retention goals.

Requirements

• 7–10+ years of experience in brand marketing or regional marketing leadership.
• Experience within consumer technology, fitness, or lifestyle brands.
• Native or professional fluency in Arabic is required.
• Deep understanding of GCC markets, including cultural nuances and media landscapes in UAE, KSA, and Qatar.
• Proven ability to lead cross-functional teams in a fast-paced, matrixed organization.
• Strong strategic thinking combined with hands-on execution capabilities.
• Data-driven mindset with proficiency in English.
• Commitment to leveraging AI tools to enhance productivity and work quality.

Preferred Qualifications

• Experience navigating government entities or large-scale regulated environments.
• Proven track record of executing integrated campaigns across multiple channels.

About the Company

Whoop is a leading human performance company that provides members with the data and insights they need to optimize their health and performance.