Gaming Marketing Specialist

Responsibilities

• Localize global brand messaging to resonate authentically within the Korean market while maintaining premium storytelling.
• Manage the full lifecycle of marketing initiatives, from strategy and ideation to rollout and performance optimization.
• Develop digital strategies to optimize the marketing mix, drive traffic to e-tail pages, and improve SEO.
• Oversee the production of local digital and social media creative assets to ensure high brand standards.
• Collaborate with sales teams to develop retail activations, POSM, and brand zones.
• Drive business growth through partnerships with gaming titles, esports teams, streamers, and influencers.
• Execute on/offline events and sponsorships while tracking KPIs and ROI through marketing insights and analytics.
• Coordinate with regional teams, internal sales departments, and external agencies to drive gaming business success.

Requirements

• 3+ years of marketing experience with strong familiarity with paid media campaigns, strategies, and tactics.
• Proven track record in implementing digital marketing campaigns (Display, SEO, paid/owned social, etc.) within the consumer industry.
• Deep understanding of the esports landscape and effective gaming communications.
• General knowledge of the IT and gaming industry.
• Experience managing and influencing digital media agencies to achieve measurable KPIs.
• Strong analytical, organizational, and communication skills with high attention to detail.
• Ability to independently manage workflows and priorities.
• Bachelor's degree or higher.
• A genuine passion for the gaming industry and the esports world.

About the Company

Logitech is a global leader in designing award-winning products that drive superior performance in gaming and productivity. We empower collaboration and foster play, creating tools that enable creativity and connectivity for people worldwide.