Gamification & Retention Manager

Responsibilities

• Own the Gamification & Retention strategy using a consumer-brand mindset for campaigns and rewards
• Design and execute gamification mechanics that drive community engagement
• Identify commercial opportunities to balance short-term revenue with long-term player value
• Use content-led activations to support lifecycle campaigns and drive new player growth
• Analyze player behavior data to identify trends and spot churn risks
• Track end-to-end performance of brand activation campaigns and connect engagement to revenue outcomes
• Iterate on campaign strategy using performance data to build a continuous feedback loop

Requirements

• 3–5+ years of experience in a retention team supporting gamification features
• Understanding of how to build emotional connections at scale via content and rewards
• Creative thinker with a commercial edge and ability to build business cases
• Knowledge of brand activation campaigns across the full funnel
• Entrepreneurial mindset with the ability to operate autonomously
• Proficiency in both data analysis and creative brainstorming

About the Company

Bullfinch Recruitment is partnering with a high-growth social gaming business delivering innovative, scalable products to a global player base.