Founding Marketing Lead

About the Company

Rebar is building the operating system for commercial HVAC, electrical, and plumbing suppliers and subcontractors. Our AI-powered quoting platform helps distributors and contractors modernize one of the largest and most operationally complex industries in the world.

Responsibilities

• Build and scale Rebar's marketing engine across demand generation, brand, content, campaigns, and market positioning
• Run performance marketing end-to-end across channels like LinkedIn and Google Ads
• Develop campaigns and programs that drive qualified pipeline and measurable revenue impact
• Establish Rebar as the defining voice of AI in pre-construction and commercial construction supply
• Build a scalable content engine including thought leadership, product marketing, and sales enablement
• Partner with the CEO on a founder-led content program
• Scale customer story and testimonial engines
• Research and identify high-value conferences, trade shows, and industry partnerships
• Leverage AI tooling and automation to accelerate content creation and GTM operations
• Track campaign performance, attribution, pipeline influence, and CAC efficiency

Requirements

• 3+ years of experience in B2B SaaS marketing, demand generation, growth, or GTM roles
• Proven track record of owning and hitting marketing-sourced pipeline targets
• Experience conducting customer calls and translating practitioner needs into messaging
• Hands-on experience executing Account Based Marketing (ABM) strategies
• Experience managing event-led pipeline operations (pre-event outreach, booth playbooks, post-event handoff)
• Ability to produce rapid sales enablement assets (one-pagers, case studies)
• Strong focus on revenue and pipeline generation over pure brand storytelling

Benefits

• Meaningful equity grant
• Medical, dental, and vision insurance
• Free lunches and dinners