Founding Marketing Lead

Responsibilities

• Own and scale demand generation strategy across referral, outbound, SEO, and experimental channels
• Define and refine core messaging, positioning, and ICP narratives across all company touchpoints
• Design and optimize the growth marketing stack, including HubSpot, Clay, and Apollo
• Build reporting, attribution, and data standards to provide visibility into pipeline and CAC
• Lead content strategy development, including website copy, case studies, and social media
• Identify and test new growth channels such as partnerships, events, and advertising
• Establish marketing KPIs and manage external vendors for SEO, design, and web development

Requirements

• 6 to 8+ years of B2B marketing experience
• Proven experience as an early-stage or founding marketer
• Demonstrated success building multi-channel growth systems (SEO, outbound, paid, and content)
• Experience operating within both PLG and SLG motions
• Strong operational discipline with a focus on data accuracy and messaging consistency
• BA/BS degree in Business, Marketing, or a related field preferred

About the Company

Network Right is the fractional IT team for fast-growing, venture-backed companies. We partner with startups as their dedicated IT function, handling day-to-day support while guiding long-term IT strategy. We have supported hundreds of startups through critical growth stages, including companies like Clearbit, Bubble, and Eventbrite.