Founding Marketing Lead

Responsibilities

• Define Fermi’s brand voice, visual identity, and core narratives
• Design and execute growth experiments across influencer collaborations, referral loops, and organic social
• Own top-of-funnel metrics including awareness, engagement, and conversion
• Launch and manage presence on YouTube, Instagram, Reddit, Discord, TikTok, Snapchat, and Twitch
• Produce engaging video content, explainers, and social media challenges
• Build and nurture student and educator communities from the ground up
• Run feedback loops with users to turn qualitative insights into quantitative growth hypotheses

Requirements

• 2 to 5 years of experience in consumer tech, social, or edtech marketing
• Proven track record of taking a product from 0 to 1 in terms of audience and traction
• Deep understanding of Gen Z culture and digital communities
• Ability to balance creative storytelling with analytical growth thinking
• High level of ownership, curiosity, and bias for action