Founding Marketing

About the Company

Cara is a domain-specific AI platform purpose-built for insurance—a modular system that enables agencies, brokerages, and wholesalers to automate servicing, accelerate sales, and scale operations with a 24/7 digital workforce. We are a team of experts from Stripe, Blend, Strategy&, and Travelers, backed by top-tier VCs.

Responsibilities

• Own marketing end-to-end, including product marketing, content, events, brand, and sales enablement
• Lead go-to-market strategy for new features and products
• Equip the GTM team with high-impact assets and enterprise deal support materials
• Build and scale content across channels to drive awareness and inbound demand
• Own strategy and execution for industry conferences, webinars, and field events
• Conduct customer interviews and translate insights into messaging and product input

Requirements

• 2+ years of experience in Product Marketing, Product Strategy, or a related GTM role
• Experience in B2B SaaS, AI, fintech, or insurtech
• Ability to operate as a generalist across multiple marketing disciplines
• Ability to translate technical or AI products into clear business value
• Experience working cross-functionally with Product and Sales teams
• Excellent written and verbal communication skills
• Entrepreneurial mindset suited for fast-paced, ambiguous environments

Preferred Qualifications

• Experience marketing to insurance agencies, brokerages, or financial services organizations