Field Marketing Specialist

About the Company

Formal is building the future of privileged access management. From founder dinners in SF to major conferences like RSA, our events are where we meet the security leaders who become our customers.

Responsibilities

• Own the field marketing calendar including dinners, lunches, in-office meetups, conferences, and satellite events
• Run the full event lifecycle: venue/vendor sourcing, contracts, invites, registration, and on-site execution
• Execute pre- and post-event campaign motions to maximize attendance, engagement, and conversion
• Partner with sales and executive leadership to build guest lists and create pipeline goals
• Track event performance including attendance, pipeline influence, and qualitative feedback

Requirements

• 3-5 years of field marketing experience, preferably in B2B tech or cybersecurity
• Demonstrated expertise in partner marketing strategies
• Proven track record running large conference programs (RSA, Black Hat, Re:Invent, KubeCon, etc.)
• Excellent written and verbal communication skills
• Strong attention to detail regarding event logistics and atmosphere
• Ability to travel domestically for event support

Benefits

• Competitive compensation and equity
• 100% medical, dental, and vision insurance coverage for employees
• Partial coverage for dependents
• Flexible PTO