Field Marketing Manager

Responsibilities

• Work with Sales to develop and execute field marketing programs that generate qualified pipeline and contribute to revenue goals.
• Plan and execute integrated marketing campaigns across email, events, webinars, social media, and paid digital channels.
• Lead the planning and execution of industry conferences, executive roundtables, and partner events.
• Develop and execute account-based marketing (ABM) initiatives focused on strategic target accounts and priority banking prospects.
• Manage campaign tracking, lead management processes, and reporting within Salesforce.
• Monitor key metrics including lead conversion, pipeline contribution, and event ROI.
• Collaborate with Sales, Product, and Customer Success teams to align messaging and go-to-market priorities.

Requirements

• 6+ years of B2B marketing experience, preferably in fintech, SaaS, or banking technology.
• Proven success in partnering with sales teams to drive pipeline and revenue outcomes.
• Strong understanding of field marketing, demand generation, and integrated campaign management.
• Experience using Salesforce CRM for lead management and pipeline reporting.
• Strong analytical skills with the ability to measure campaign performance and business impact.
• Excellent written, verbal, and presentation skills.
• Ability to work independently in a fast-paced, global environment.

Preferred Qualifications

• Experience in financial services technology or enterprise software.
• Background in managing multi-channel campaigns across global markets.

About the Company

Moneythor is an award-winning financial technology company that provides a real-time, data-driven personalisation and engagement platform for banks and financial institutions worldwide. Our solution enables digital banking providers to deliver contextual insights, actionable recommendations, and smart financial wellness tools to their customers.