Field Marketing Manager

About the Company

Harper is an AI-native commercial insurance company in San Francisco. We're rebuilding the entire business as software, turning expert human judgment into compute to transform a trillion-dollar industry.

Responsibilities

• Own vertical GTM execution by launching and scaling field marketing across construction, med spas, manufacturing, and new verticals
• Meet customers on-site, attend industry events, host roundtables, and build strategic partnerships
• Translate field insights into better messaging, landing pages, and demand-gen strategies
• Work with sales and engineering to turn successful field motions into scalable automation and tooling
• Run fast experiments including events, partnerships, and localized campaigns to optimize for learning speed

Requirements

• 5+ years in field marketing, growth, demand generation, sales, or a closely related GTM role
• Proven track record of launching or scaling new markets, verticals, or regions
• Experience creating field-driven demand through events, partnerships, or community-building
• Ability to translate qualitative customer insight into clear GTM playbooks
• Experience working in fast-moving, high-velocity environments
• Willingness to be on-site in San Francisco and in the market regularly

Preferred Qualifications

• Experience in construction, healthcare, med spas, or manufacturing industries
• Prior startup experience or exposure to early-stage GTM teams
• Experience creating fast, native, or social-first content
• Ability to spot field trends and turn them into demand-gen content