Field Marketing Manager

Responsibilities

• Develop and execute integrated marketing plans tailored to the unique needs of the Japanese market.
• Localize and amplify global campaigns to ensure relevance and effectiveness for local librarians and researchers.
• Drive demand generation campaigns to expand the customer base and increase engagement with existing customers.
• Provide regular reporting on campaign outcomes, focusing on MQL generation and marketing-sourced revenue.
• Collaborate closely with sales teams and global marketing counterparts to ensure seamless campaign execution.
• Leverage digital marketing strategies and event management to support both online and in-person customer engagement.
• Track and optimize campaign performance to meet growth and revenue goals.

Requirements

• 4-6 years of experience in field marketing, including campaign management, event management, and lead generation.
• Proven expertise in digital field marketing and utilizing digital/social channels.
• Business level proficiency in both Japanese and English.
• Strong project management skills with high attention to detail and problem-solving abilities.
• Experience collaborating within a matrixed organization across functions like Sales, Product, and Global Marketing.
• Proficiency with digital tools such as Salesforce, Pardot, Adobe Campaign, CMS, or Adobe Photoshop.

Benefits

• Flexible working hours to support productivity and work-life balance.
• Comprehensive wellbeing initiatives.
• Support for long-term career goals through study assistance and sabbatical programs.
• Shared parental leave.

About the Company

Elsevier is a global leader in information and analytics, helping researchers and healthcare professionals advance science and improve health outcomes. By combining high-quality content with powerful analytics, we deliver mission-critical insights that help professionals make better decisions.