Field Marketing Lead

Responsibilities

• Partner with dealers and internal stakeholders to develop and execute data-driven marketing programs that generate demand and increase conversion rates.
• Collaborate with dealer sales and marketing stakeholders to build annual marketing plans aligned with regional commercial priorities.
• Use marketing performance data to identify trends, uncover opportunities, and optimize campaign effectiveness and ROI.
• Serve as a subject matter expert on digital marketing, CRM systems, and demand generation strategies to support dealer adoption.
• Provide consultative guidance and coaching to dealers to strengthen marketing capabilities and connect activities to business results.
• Influence cross-functional stakeholders, including Sales, Parts & Service, and Financing, to support integrated go-to-market strategies.
• Monitor market trends, customer behavior, and competitive activity to inform regional marketing recommendations.
• Travel as needed to support dealer engagement, training, and program execution (approximately 50% or more).

Requirements

• Bachelor's degree and at least 5 years of marketing experience, OR
• Master's degree and at least 3 years of marketing experience, OR
• At least 8 years of marketing experience.
• At least 1 year of lead experience.
• Must be legally authorized to work in the United States without sponsorship.

Preferred Qualifications

• Experience working with dealer networks, channel partners, or similar partner-based business models.
• Demonstrated ability to influence and enable stakeholders or partners without direct authority.
• Experience using data and insights to inform marketing strategies and drive business decisions.
• Experience supporting or leading the adoption of new tools, processes, or ways of working.

Benefits

• Competitive market-based compensation.
• Comprehensive benefits package designed to support employee wellbeing.

About the Company

International Motors, LLC creates solutions that deliver greater uptime and productivity to customers throughout the full operation of their commercial vehicles. We build International® trucks and engines and IC Bus® school and commercial buses. As part of the TRATON GROUP, we are committed to accelerating the impact of sustainable mobility to create a cleaner, safer world.