Field Marketing Director

Responsibilities

• Build and own the India event strategy, including field events, executive roundtables, and industry conferences aligned to regional pipeline targets.
• Lead demand generation programs in India by partnering with sales to create integrated strategies around events, account-based invites, and nurture campaigns.
• Align sales and BDR teams on follow-up strategies and handoffs to ensure engagement is effectively converted into qualified meetings and opportunities.
• Manage India field marketing budgets, forecasting, and vendor negotiations for venues and suppliers.
• Define and track success metrics such as registrations, attendance, and pipeline attribution within CRM and marketing automation tools.
• Act as the primary APAC stakeholder contact for India regional sales leadership, providing regular reporting and strategic updates.

Requirements

• 12+ years of professional B2B Marketing Strategy experience.
• Deep ownership of in-person events and field marketing programs within the Indian market.
• Proven experience in SaaS or enterprise technology marketing, including managing long sales cycles.
• Hands-on experience with Account-Based Marketing (ABM) and digital campaign integration.
• Strong program management skills, including budget oversight, vendor negotiation, and risk management.
• Ability to travel across India (approximately 25–35%) to support regional events.
• Excellent communication skills with the ability to influence senior executives and stakeholders.

About the Company

Skillsoft (NYSE: SKIL) is a global leader in AI-native skills management. We help enterprises build their "Skillforce™" by unifying learning, real-time skills intelligence, and workforce insights to drive measurable business outcomes. Trusted by 60% of the Fortune 1000, Skillsoft empowers organizations to close critical skill gaps and accelerate digital transformation.