Field Marketer

About the Company

Span exists to help engineering organizations turn AI adoption into real effectiveness. We're an AI-native developer intelligence platform backed by funds including Alt Capital, BoxGroup, and SV Angel, helping forward-thinking orgs like Ramp, Carvana, and Intercom.

Responsibilities

• Own and execute field marketing programs to drive awareness, engagement, and pipeline
• Partner with Sales to identify opportunities and build account-focused campaigns
• Plan and execute events including conferences, trade shows, executive dinners, and webinars
• Develop compelling experiences that resonate with engineering leaders and technical decision-makers
• Work cross-functionally with Product Marketing, Sales, and Customer Success
• Measure and report on program performance, pipeline impact, and ROI
• Build relationships with customers, partners, and industry communities
• Experiment with new event formats and technologies to scale efforts

Requirements

• 4+ years of experience in field marketing, event marketing, or demand generation
• Proven track record of executing programs that drive measurable pipeline and revenue
• Strong project management skills and ability to manage multiple stakeholders
• Experience aligning marketing efforts with Sales territory and account goals
• Excellent communication skills for both technical and business audiences
• Data-driven mindset with experience tracking program performance
• Ability to thrive in a fast-paced startup environment

Preferred Qualifications

• Experience marketing to engineering leaders, DevOps, or technical buyers
• Background in B2B SaaS, developer tools, or cloud infrastructure
• Experience building or scaling a field marketing function at an early-stage startup
• Experience with account-based marketing (ABM) strategies
• Proficiency using AI and new technologies to improve efficiency