P
Posted 9 hours ago
Field Marketer
ProfoundField Marketer
Requirements
B2B SaaS or technology experience, Field marketing or demand generation experience, Experience with tradeshows and ABM, Data-minded approach to pipeline influence
Skills
MarketingB2BSaaS
About the role
About the Company
Profound is the marketing platform for the AI era. Backed by Lightspeed, Sequoia, Kleiner Perkins, and Khosla Ventures at a $1B valuation, we provide brands the intelligence to see how AI represents them and the Agents to act on it.
Responsibilities
- Build and execute multi-touch field marketing campaigns tied to tradeshows, conferences, regional events, and ABM initiatives
- Own Profound’s tradeshow strategy end to end, including target accounts, messaging, and on-site execution
- Partner closely with Sales and SDRs to align on ICPs, account lists, and meeting goals
- Support pipeline generation by booking meetings and helping pitch on the floor
- Design and run field ABM programs combining events, direct mail, social, and email
- Collaborate with content and social teams to extend field moments into thought leadership
- Manage vendors, sponsorships, logistics, timelines, and budgets
- Track and report on performance including meetings held and pipeline influenced
Requirements
- Experience building and executing field marketing or demand generation programs in B2B SaaS or technology
- Proven track record with tradeshows, roadshows, regional events, and ABM
- Strong understanding of sales alignment and pipeline generation
- Comfortable working side by side with Account Executives and SDRs
- Organized, scrappy, and resourceful with strong instincts for messaging
- Data-minded and focused on pipeline influence
- Experience with social amplification, LinkedIn programs, or early-stage companies
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Profound · New York
