Experiential Marketing Lead

About the Company

Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver to improve access to mobility while saving thousands of lives.

Responsibilities

• Lead EMEA-based experiential marketing initiatives, overseeing research, strategic development, and end-to-end execution of large-scale programs.
• Serve as the steward of Waymo’s brand vision across all EMEA-based experiential initiatives.
• Drive cross-functional event collaboration across Product, Marketing, Public Policy, and Operations teams.
• Oversee talent, executive, policymaker, and guest relations, including onsite management.
• Manage program budgets, optimizing resource allocation and vendor negotiations.
• Develop and maintain event KPIs and success metrics to evaluate program impact and deliver post-event reporting.

Requirements

• 10+ years in an event-specific role leading high-impact experiences in the EMEA region.
• Deep knowledge of the region’s experiential landscape, trends, and cultural nuances.
• Extensive network of relationships across the events industry, including production partners and venues.
• Experience leading cross-functional teams and managing employees, contractors, and agency partners.
• Proven experience executing large-budget consumer experiences in the tech landscape, including festivals and trade shows.
• Exceptional project management and organizational skills.

Preferred Qualifications

• Strong event execution background throughout EMEA.
• Experience in the autonomous vehicle, mobility, or a similarly highly regulated, pioneering technology sector.
• Experience thriving in a fast-paced, high-growth environment.