Experienced EC Trade Marketing Manager

Responsibilities

• Lead channel development, portfolio strategy, and promotional planning for eCommerce channels to drive business growth.
• Manage the business planning cycle, including sales forecasting and budget planning, in close collaboration with sales and marketing teams.
• Cascade brand strategies and marketing plans to specific channels and lead resource allocation to achieve targets.
• Monitor account P&L and provide optimization directions to sales and eCommerce marketing teams.
• Develop pricing strategies, promotional policies, and manage promotional investments.
• Oversee eCommerce in-site execution for major events such as Double 11, 618, and new product launches.

Requirements

• Bachelor’s degree.
• 8 years of professional working experience.
• 5 years of experience specifically within eCommerce.
• Fluent in English (both written and spoken).
• Proven experience in trade marketing or sales.

About the Company

Haleon is a purpose-driven, world-class consumer company dedicated to putting everyday health in the hands of millions. Our trusted portfolio includes leading brands such as Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum. We combine deep human understanding with trusted science to deliver better everyday health with humanity.