Executive, Influencer Partnerships

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Responsibilities

• Support the development and execution of end-to-end influencer marketing strategies
• Assist in the campaign lifecycle including influencer identification, vetting, and selection
• Build and maintain relationships with content creators, talent agencies, and partners
• Support the content creation process to ensure quality and brand alignment
• Assist in managing campaign budgets and tracking expenses
• Track KPIs and support performance analysis and post-campaign reporting
• Act as a point of contact for internal teams regarding influencer partnerships
• Ensure collaborations comply with legal, ethical, and client-specific guidelines
• Stay updated on industry trends and emerging creator talent

Requirements

• 1-2+ years of experience in influencer marketing or social media
• Experience in an agency environment preferred
• Developing network of relationships with influencers in the Vietnamese market
• Experience executing data-driven influencer campaigns
• Strong relationship-building and communication skills
• Foundational understanding of the social media landscape
• Analytical skills for tracking campaign effectiveness
• Excellent project management and budget tracking abilities
• Fluency in English and Vietnamese