Executive eCommerce Planning

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Responsibilities

• Develop and execute eCommerce media planning strategies across marketplace platforms such as Shopee, TikTok Shop, and Lazada
• Plan and optimize SKU visibility, product assortment, and campaign placements
• Manage media investment allocation across search ads, display ads, affiliate, and live streaming
• Monitor and optimize campaign performance metrics including impressions, CTR, CPC, ROAS, and GMV
• Conduct regular performance analysis to identify consumer trends and category opportunities
• Analyze platform and campaign data to generate actionable insights
• Prepare post-campaign reports and performance recaps
• Stay updated with marketplace trends and platform algorithm changes

Requirements

• Bachelor’s degree in Marketing, Business, Management, Communications, or related field
• 1–3 years of experience in eCommerce planning, media planning, or performance marketing
• Familiarity with Shopee Ads, TikTok Shop Ads, and Lazada Sponsored Solutions
• Knowledge of Meta and Google digital media platforms
• Strong understanding of eCommerce metrics like GMV, ROAS, and conversion rates
• Proficiency in working with data, dashboards, and performance reports
• Strong analytical thinking and stakeholder management skills