Executive Director of Digital Marketing

Responsibilities

• Define and lead the comprehensive marketing strategy for Santander Mexico, aligning brand, growth, performance, and product to drive sustainable growth.
• Drive short-term growth through performance campaigns, digital acquisition, and optimization to meet commercial objectives.
• Strengthen brand reputation and positioning as a global leader, increasing demand and brand consistency.
• Integrate strategic vision with advanced analytics and digital capabilities to generate measurable commercial impact.
• Implement customer-centric strategies and data-driven personalization to enhance customer lifetime value (CLTV).
• Scale marketing models using data, technology, and artificial intelligence to maximize efficiency and global consistency.
• Manage and optimize the total marketing budget, prioritizing high-impact investments to maximize ROI.

Requirements

• 15 years of leadership experience in Marketing & Growth.
• 15 years of experience with digital products.
• 15 years of experience in performance marketing.
• Proven track record in digital ecosystems and customer acquisition.
• University degree in Engineering, Financial Administration, Marketing, or a related field.
• Advanced English proficiency (Mandatory).
• Technical expertise in Google Analytics, Google Ads, Meta Ads, and brand building.

Preferred Qualifications

• MBA degree.
• Experience leading organizational transformation.
• Strong ability to influence stakeholders and manage multidisciplinary teams.

Benefits

• Competitive compensation package reflecting impact and value.
• BeHealthy global wellness program.
• Family support programs and childcare assistance.
• Opportunities for international mobility and career growth.
• Paid volunteer time to support community causes.

About the Company

Santander is a leading global financial institution evolving into a technology-driven organization. With a presence in over 40 countries, we integrate the best of the physical and digital worlds to transform the financial experience for our customers. We value disruptive thinking, innovation, and a customer-centric approach to help people and businesses prosper.