Executive Director, Business Analytics

Responsibilities

• Set the vision, strategy, and roadmap for marketing science solutions across a client portfolio
• Define and execute data strategies using 1st, 2nd, and 3rd party data
• Provide strategic advisory to clients on data, analytics, and audience strategy
• Partner with Planning and Investment teams on budget setting and media plan optimization
• Lead and mentor direct reports, providing career growth roadmaps and skill expansion
• Develop playbooks for audience and measurement activities to standardize agency services
• Build revenue pipelines and manage Marketing Sciences offerings

Requirements

• 13+ years of data and analytics experience in advertising, management consulting, or digital consulting
• Deep industry knowledge in marketing analytics, data lakes, and data clean rooms
• Expertise in audience-based marketing and data-driven advertising
• Proven leadership ability and experience in high-level client relationship management
• Strong ability to translate unstructured business problems into innovative marketing programs
• University degree

Preferred Qualifications

• Knowledge of agency-side media campaign planning and execution processes

Benefits

• Medical and dental coverage
• 401(k) plans and flex spending
• Life insurance and disability coverage
• Employee discount and stock purchase programs
• Paid family benefits
• Discretionary time off, Appreciation Weeks, and Wellness Days

About the Company

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG), managing over $47 billion in marketing investment globally through networks like UM, Initiative, and Mediahub.