Executive Content Planning

Responsibilities

• Develop full-funnel content strategies aligned with campaign and business objectives
• Define content roles across platforms including Social, Video, KOL, and Digital Ecosystems
• Create content briefs, key messages, and storytelling angles for campaigns
• Analyze content performance metrics such as engagement, views, CTR, and conversions
• Support KOL and content creator strategy and briefing
• Collaborate with media, creative, and performance teams to ensure execution alignment
• Prepare and present content strategy decks and rationale to clients

Requirements

• 1–3 years of experience in content planning, social media, or digital marketing
• Experience working with content, KOLs, or campaign-based projects
• Strong understanding of social media ecosystems and platform formats like TikTok, Instagram, and YouTube
• Data-driven mindset with ability to interpret performance metrics
• Proficiency in PowerPoint and Excel or Google Sheets
• Bachelor's degree

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale through the WPP Open agentic marketing platform.