Executive, Content Planning

Responsibilities

• Develop full-funnel content strategies aligned with campaign and business objectives
• Define content roles across platforms including Social, Video, KOL, and Digital Ecosystems
• Translate media plans into clear content direction and messaging frameworks
• Create content briefs, key messages, and storytelling angles for campaigns
• Analyze content performance metrics such as engagement, views, CTR, and conversions
• Support KOL and content creator strategy and briefing
• Collaborate with media planners, creative, social, and performance teams
• Prepare and present content strategy decks and rationale to clients

Requirements

• 1–3 years of experience in content planning, social media, or digital marketing
• Experience working with content, KOLs, or campaign-based projects
• Understanding of digital platforms and content formats (TikTok, Instagram, YouTube, etc.)
• Strong PowerPoint and Excel / Google Sheets skills
• Bachelor’s degree
• Data-driven mindset with ability to interpret performance metrics

About the Company

WPP Media is WPP’s global media collective, bringing together world-class media agencies, talent, and capabilities. We partner with clients to unlock growth by combining strategic thinking, creativity, and performance-driven media solutions.