Posted 8 hours ago
Executive Connection Planner
WPP MediaExecutive Connection Planner
Requirements
1 year digital media experience, Knowledge of search, social, and programmatic media, Experience with Comscore, GWI, or YouGov, Proficiency in Google Suite and Looker Studio, Data analysis and visualization skills
Skills
Data Analysis
About the role
Responsibilities
- Conduct audience research using syndicated and first-party data sources
- Manage creative specifications
- Support the creation of tactical presentations and media plans
- Oversee campaign launches using the Launch Tracker
- Perform QA on media plan setups from Activation team members
- Draft and review commentary on media performance
- Monitor campaign performance and targets across all channels monthly
- Contribute ideas for campaign experiments and wrap-up presentations
Requirements
- At least 1 year of experience in digital media or advertising
- Working knowledge of search, social, display, video, and programmatic media buying
- Experience with media research tools such as Comscore, GWI, TGI, YouGov, or Keyword Planner
- Expertise with Google Suite (Slides, Sheets, Docs) and Looker Studio
- Proficiency in handling and analyzing large datasets
- Strong organizational and multitasking skills
- Ability to work to deadlines and collaborate in a team environment
About the Company
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale through the WPP Open platform.
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WPP Media · Jakarta
