Executive Connection Planner

Responsibilities

• Conduct audience research using syndicated and first-party data sources
• Manage creative specifications
• Support the creation of tactical presentations and media plans
• Oversee campaign launches using the Launch Tracker
• Perform QA on media plan setups
• Draft commentary on media performance and review quality
• Track monthly campaign performance and targets across all channels
• Contribute ideas for campaign experiments and wrap-up presentations

Requirements

• At least 1 year of experience in digital media or advertising
• Knowledge of search, social, display, video, and programmatic media buying
• Experience with media research tools like Comscore, GWI, TGI, YouGov, or Keyword Planner
• Expertise with Google Suite (Slides, Sheets, Docs) and LookerStudio
• Proficiency in handling and analyzing large datasets
• Strong organizational and multitasking skills
• Ability to work to deadlines and collaborate in a team environment

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.