Event Marketer

About the Company

Sierra is creating a platform to help businesses build better, more human customer experiences with AI. Founded by Bret Taylor and Clay Bavor, the company is guided by values of Trust, Customer Obsession, Craftsmanship, Intensity, and Family.

Responsibilities

• Build and own the third-party event portfolio, including industry conferences and sponsorships
• Design high-impact event experiences such as executive roundtables, panels, and dinners
• Partner with Sales to drive pipeline through event targeting, outreach, and enablement
• Integrate events into broader marketing campaigns including content, demand gen, and ABM
• Measure event performance and iterate using post-event reporting and feedback

Requirements

• 5+ years of event marketing experience in corporate event planning
• Proven track record of building event programs that drive measurable pipeline
• Experience designing event formats and developing content for senior audiences
• Strong ability to manage producers, agencies, and vendors
• Exceptional organizational skills and attention to detail
• Ability to travel nationwide or internationally as required

Preferred Qualifications

• Experience with integrated demand gen and ABM programs
• Background in enterprise and field marketing
• Proactive attitude and ability to thrive in fast-paced environments
• Passion for AI and Sierra's mission