Event & Field Marketing Lead

About the Company

Forus is building an AI-powered network that connects doctors, pharmacies, payers, and biopharma to accelerate new science to patients. Our platform automates the complexity between a doctor prescribing a medicine and a patient starting treatment, including insurance coverage, financial assistance, and supply chain navigation.

Responsibilities

• Own the field marketing function end-to-end, including strategy, execution, and ROI analytics
• Determine the right level of presence for conferences, speaking opportunities, executive dinners, and sponsorships
• Maximize the impact of events through thoughtful planning, targeted outreach, and rigorous follow-through
• Build the field marketing playbook, including processes, systems, and best practices to scale the function
• Own event budgets, performance measurement, and pipeline attribution frameworks
• Build strategic relationships across industry organizations and ecosystem partners
• Lay the groundwork for Forus-owned events and executive gatherings

Requirements

• 5–10 years in field marketing, event marketing, or conference-driven demand generation
• Demonstrated track record of owning pipeline metrics (SQLs, CAC, cost-per-demo)
• Experience working alongside sales leadership to influence GTM strategy
• Proven ability to move quickly and deliver on goals through resourceful execution

Preferred Qualifications

• Familiarity with healthcare and/or physician audiences
• Experience working within the medical society conference circuit