Enterprise Marketing Lead

Responsibilities

• Develop and execute Japan enterprise marketing strategy aligned with GTM and revenue priorities
• Plan and run field marketing programs, executive events, webinars, roundtables, ABM pilots, and demand generation campaigns
• Create high-impact bilingual content, including customer stories, newsletters, and sales enablement assets
• Partner with Sales to identify target accounts, industries, and opportunities for marketing support
• Work with Product Marketing and Global Marketing to localize launches and enterprise messaging for Japan
• Coordinate with Comms, Legal, and policy partners on trust-sensitive messaging
• Build partner marketing strategies with priority ecosystem and channel partners
• Manage agencies, vendors, budgets, and post-campaign measurement
• Establish operating rhythms and performance dashboards for Japan enterprise marketing

Requirements

• 10-12+ years of experience in B2B, enterprise, field, or demand generation marketing
• Substantial experience in the Japan market
• Proven track record of executing programs that support enterprise pipeline generation
• Strong understanding of Japanese enterprise buying dynamics, regulation, and consensus-building
• Excellent Japanese writing, editing, and content production skills
• Business-level English fluency
• Strong project management and analytical skills
• Ability to operate in fast-moving, ambiguous environments

Preferred Qualifications

• Experience marketing AI, SaaS, cloud, or technical products
• Familiarity with Salesforce, Marketo, and marketing analytics tools
• Experience with partner-led GTM or ecosystem co-marketing in Japan
• Experience in high-growth technology companies or global-local matrix organizations

About the Company

OpenAI is an AI research and deployment company committed to ensuring that artificial general intelligence benefits all of humanity.