Engagement Marketing Manager

Responsibilities

• Develop and manage complex lifecycle marketing campaigns across email, push, and in-app messaging to increase engagement, retention, and LTV.
• Leverage audience insights to build sophisticated segments, ensuring highly relevant content for diverse rider cohorts.
• Partner closely with Product, Data Science, Product Marketing, and Brand Marketing to ensure consistent messaging across owned channels.
• Measure campaign impact, report on learnings, and recommend strategic next steps to reach growth goals.
• Lead the development of compelling, brand-aligned content and manage the technical setup of campaigns and creative assets.

Requirements

• 10+ years of lifecycle or CRM experience within the B2C tech space.
• Demonstrated experience leveraging data to drive expansion and managing end-to-end campaigns in fast-paced settings.
• Strong analytical skills, including SQL proficiency for data extraction and audience segmentation.
• Hands-on experience with marketing automation platforms and model-based deployment.
• Deep understanding of design fundamentals and content creation to author compelling messaging and direct creative teams.

Preferred Qualifications

• Experience at a ride-hailing or marketplace company.
• Experience at a high-growth company that has successfully scaled marketing initiatives internationally.

Benefits

• Comprehensive health, dental, and vision insurance.
• Mental wellness support and gym membership options.
• Competitive compensation, annual bonus programs, and equity incentives.
• Flexible work options, including support for hybrid models and parental leave.
• Professional development opportunities, including education reimbursement and mentorship.

About the Company

Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Building on the legacy of the Google Self-Driving Car Project, Waymo is developing the Waymo Driver to improve access to mobility and save lives through advanced autonomous technology.