Engagement Manager

Responsibilities

• Lead the development of digital and omnichannel media plans aligned with client business objectives.
• Define investment strategies, budget distribution, and channel selection to maximize campaign performance.
• Supervise the implementation and execution of campaigns, ensuring quality standards and digital best practices.
• Lead optimization meetings during campaign execution, monitoring results and recommending tactical adjustments.
• Manage client relationships through a consultative approach, supporting decision-making regarding media investment.
• Coordinate with multidisciplinary teams to ensure efficient and aligned execution.
• Oversee KPI tracking and interpret results to generate actionable strategic recommendations.
• Train and develop the digital planning team in methodologies and media best practices.

Requirements

• Bachelor's degree in Advertising, Marketing, Communication, or a related field.
• 8+ years of experience in media planning within advertising or media agencies.
• Proven experience managing digital campaigns and building omnichannel strategies.
• Strong knowledge of audiences, market research, and media consumption analysis.
• Experience in budget management and investment optimization.
• Experience leading multidisciplinary teams and managing direct client relationships.
• Proficiency with tools such as Google Ads, Meta Ads, TikTok Ads, DV360, and Google Analytics.
• Intermediate to advanced Excel and PowerPoint skills.

Preferred Qualifications

• Knowledge of the programmatic advertising environment.
• Experience with Comscore, Advertmind, or similar industry tools.

About the Company

Starcom, part of Publicis Groupe, is a leading agency providing integrated creative and strategic solutions in digital marketing, media, and public relations. We specialize in innovating and connecting brands with their audiences through effective campaigns and advanced technology.