Email Marketing Specialist

Responsibilities

• Build and launch email campaigns using HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign
• Write subject lines, email copy, and CTAs tailored to audience segments
• Design responsive email templates with basic HTML/CSS edits
• Manage and maintain databases of 20k–200k+ contacts through segmentation and list cleaning
• Build drip campaigns, nurture sequences, and behavioral workflows
• Monitor inbox placement, sender reputation, and manage SPF, DKIM, and DNS settings
• Ensure compliance with CAN-SPAM, GDPR, and CCPA
• Run A/B tests on subject lines, content, CTAs, and send times
• Analyze key metrics including open rates, CTR, conversions, and revenue attribution
• Build weekly and monthly performance reports

Requirements

• 2+ years of experience in email marketing
• Proficiency in at least one ESP (HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign)
• Strong skills in Excel or Google Sheets (segmentation, VLOOKUPs, pivot tables)
• Basic knowledge of HTML/CSS for email templates
• Strong copywriting and attention to detail
• Ability to work remote during U.S. business hours

Preferred Qualifications

• Experience managing 50k+ contact databases
• Familiarity with deliverability tools like Litmus, GlockApps, or Postmark
• Experience in SaaS, e-commerce, or B2B services
• Experience integrating ESPs with CRM systems like Salesforce or HubSpot