Email Marketing Analyst

Responsibilities

• Define the strategic channel approach for Aritzia's portfolio of permission-based marketing channels, with a primary focus on email.
• Identify, acquire, engage, and retain clients through lifecycle (trigger) and transactional campaigns.
• Drive profitable traffic and revenue across the Website, App, and Retail locations via optimized email strategies.
• Implement strategic segmentation, personalization, and testing to improve overall channel performance.
• Develop churn mitigation and reactivation journeys to engender long-term client loyalty and retention.
• Analyze and report on email marketing performance, surfacing actionable insights to optimize results.
• Assist with channel budgeting, forecasting, and investment strategies.

Requirements

• Proven skills, education, and/or applicable certifications in DTC Marketing, specifically related to email marketing.
• Strong data analysis skills to interpret performance metrics and drive optimization.
• Ability to collaborate fluently with cross-functional partners to execute integrated strategies.
• A commitment to quality and delivering results that add measurable value to the business.

Benefits

• Market-leading compensation with a pay-for-performance philosophy.
• Generous product discounts and exclusive private shopping events.
• Comprehensive Baby Leave Program providing up to 16 weeks of paid time.
• Aritzia Virtual Wellness resources supporting physical, mental, social, and financial wellbeing.
• Aspirational workspaces designed for creativity and productivity.
• Additional perks including snacks, refreshments, and various lifestyle discounts.

About the Company

Aritzia is an "Everyday Luxury" brand dedicated to maximizing potential in a high-performance culture. With a global presence and support hubs in major North American cities, we work alongside world-class talent to deliver exceptional client experiences.