Email Marketing Administrator

About the Company

Turning Point USA is a 501(c)3 non-profit organization founded in 2012. The organization’s mission is to identify, educate, train, and organize students to promote the principles of freedom, free markets, and limited government.

Responsibilities

• Develop, execute, and optimize email marketing campaigns that align with our mission and drive engagement
• Create visually appealing email templates that capture attention and align with our brand
• Assist in the segmentation and management of email lists based on user behavior and demographics
• Support A/B testing and optimization efforts to maximize campaign effectiveness
• Monitor email performance metrics
• Pull and distribute performance reports on a regular cadence
• Collaborate with cross-functional teams to ensure email campaigns align with overall marketing strategy

Requirements

• 2+ years of experience in email marketing, digital communications, or a related role
• Familiarity with our brand and mission
• Knowledge of TPUSA’s media presence and proficiency with social media platforms
• Excellent oral and written communication skills
• Passion for conservative ideals and principles
• Valid driver's license and ability to travel as needed