Ecommerce Digital Data Analyst

Responsibilities

• Analyze sales funnels, customer behavior, and customer intent to identify opportunities for optimization and growth
• Interpret complex datasets to derive actionable insights and present findings to technical and non-technical stakeholders
• Measure ROI and effectiveness of online and offline advertising campaigns
• Monitor and report on digital marketing KPIs including leads, conversion rates, website traffic, CPC, and CAC
• Track and evaluate email marketing campaign metrics such as delivery, open, and click-through rates
• Monitor marketing budget allocation and the performance of paid advertising campaigns
• Recommend website, landing page, SEO, UX, and campaign optimizations to improve conversion rates
• Define, develop, and maintain dashboards and reports to communicate key digital marketing insights
• Collaborate with cross-functional teams to support data-driven decision-making and continuous improvement

Requirements

• Bachelor's degree and at least 5 years of marketing, sales, or product-related experience
• OR Master's degree and at least 4 years of marketing, sales, or product-related experience
• OR at least 8 years of marketing, sales, or product-related experience
• Strong proficiency in SQL, statistics, and advanced Excel
• Experience with data visualization and analytics tools such as Tableau and Hadoop
• Ability to work in an Agile project environment

Preferred Qualifications

• Experience working within a digital marketing environment, including ad servers and web analytics platforms
• Familiarity with SEO, UX, and digital acquisition strategies
• Knowledge of database structures and data mining techniques
• Strong problem-solving abilities and a collaborative mindset

Benefits

• Competitive market-based compensation
• Comprehensive benefits package designed to support employee wellbeing

About the Company

International Motors, LLC creates solutions that deliver greater uptime and productivity to customers throughout the full operation of their commercial vehicles. As part of the TRATON GROUP, we are a global leader in the commercial vehicle industry, dedicated to accelerating the impact of sustainable mobility.