Ecommerce Content Management Apprentice

Responsibilities

• Audit digital content regularly to plan production and recommend optimizations for SEO, GEO, and web conversion.
• Coordinate the creation of editorial content and creative assets (images, photos, and videos) including lifestyle and tutorial content.
• Utilize AI tools to assist in the production of digital assets.
• Act as a key liaison between internal marketing/e-commerce teams and external agencies.
• Manage production timelines, including briefing, creation, validation, and online publication.
• Analyze content performance through engagement rates, conversion, and visibility, including conducting A/B tests.
• Collaborate with content publishers to ensure effective distribution across client platforms.
• Support Ratings & Reviews campaigns by monitoring results and recommending optimizations.

Requirements

• Student currently enrolled in a Business, Communication, Digital Marketing, or equivalent program (Bac +3/4 level).
• Strong interest in e-commerce, content creation, and the writing, grooming, or lighter product categories.
• Excellent organizational and written communication skills.
• High level of creativity, autonomy, and attention to detail.
• Ability to work rigorously in a fast-paced digital environment.

About the Company

For over 75 years, BIC has created ingeniously simple and playful products that are part of everyone's daily lives. We are a globally recognized brand dedicated to imagining essential everyday products in an innovative, sustainable, and responsible way. At BIC, we value initiative, problem-solving, and an innovative spirit, offering an environment where team members can take charge of their careers and make a concrete impact.