E-commerce and Digital Optimisation Specialist

Responsibilities

• Manage the execution of A/B and MVT testing programs for digital and e-commerce platforms
• Design, plan, and execute insightful tests using tools like VWO and Content Square
• Generate test hypotheses and validate opportunities to improve site experience and financials
• Develop and maintain advanced analytics setups using Google Tag Manager and GA4
• Provide data-driven insights to stakeholders to influence customer experience and profit improvements
• Manage website migration projects, ensuring seamless analytics integration and data accuracy
• Implement third-party tracking systems in compliance with GDPR and CCPA
• Optimize e-commerce platforms and Shopify stores for improved data tracking
• Troubleshoot issues related to analytics tools, custom scripts, and technical integrations

Requirements

• Bachelor's degree in Statistics, Mathematics, or a quantitative scientific discipline
• Advanced knowledge of website tagging and analytics tools (Google Tag Manager is a must)
• Experience with Google Stack, CSS, HTML, Meta Pixels, Custom JS, SQL, and DataLayer
• Proficiency in programming languages such as Python or R for data analysis
• Experience with A/B and multi-variant testing and statistical ROI analysis
• Familiarity with data privacy regulations like GDPR and CCPA
• Proven experience as a data analyst
• Strong business analyst skills including requirements gathering and solution implementation

Preferred Qualifications

• Knowledge of Ad Serving platforms such as Double Click, Ad Tech, or Atlas
• Experience with data visualization and storytelling

Benefits

• Fantastic pension scheme
• 27 days of holiday plus bank holidays
• Private Healthcare
• Free Headspace subscription
• Employee share schemes and staff discounts
• Free breakfast, lunch, and onsite gym access