Downstream Marketing Manager

Responsibilities

• Develop and own the go-to-market strategy, positioning, and messaging for the Brewer product portfolio
• Translate clinical evidence and product features into customer-facing value propositions
• Lead cross-functional launch planning for new products and indications
• Manage the product lifecycle from launch through maturity, including pricing strategy and end-of-life planning
• Create sales tools, collateral, clinical evidence summaries, and objection-handling guides
• Partner with sales leadership to deliver training on new products and competitive positioning
• Oversee development of marketing collateral, digital content, and campaign materials
• Manage relationships with external creative and digital marketing agencies
• Plan and execute participation in medical conferences and trade shows
• Manage the company website and eCommerce sales channel
• Gather customer and field insights to inform upstream product development

Requirements

• Bachelor’s degree in marketing, business, life sciences, or related field
• 5+ years of marketing experience in medical devices, healthcare, or a related regulated industry
• Demonstrated success leading product launches and go-to-market campaigns
• Strong understanding of clinical and economic decision-making in healthcare settings
• Excellent written and verbal communication skills
• Experience with field travel and face-to-face customer engagement
• Familiarity managing CRM, marketing automation, and eCommerce platforms

Preferred Qualifications

• MBA or other advanced degree
• Experience within the medical or dental furniture segments
• Application of AI-driven marketing tactics
• Experience working with KOLs and physician advisory boards
• Background in Health Economics and Market Access

Benefits

• Medical, dental, and vision insurance
• 401(k) with company match
• Subsidized medical premiums (80% for core plan)
• 100% employer-paid group term life insurance
• 100% employer-paid short-term and long-term disability benefits

About the Company

Join the Brewer team to play an important role in the continuum of care. We provide medical exam tables and dental stools that offer security and comfort to providers and patients in various healthcare environments.